OKLAHOMA CITY (AP) NBA MVP Kevin Durant has added action sports accessory brand Neff to his rapidly growing list of endorsement deals.
Neff founder Shaun Neff told The Associated Press that the company will launch the Thunder star's signature underwear collection in time for next year's back-to-school crowd.
Neff, which has continued to expand beyond snow and skate headwear, does not currently have an underwear line. Neff said he had been looking to move into that market, and when he got together with Durant and his Roc Nation representatives to discuss the possibility, both sides were on the same page. Neff said the idea of a partnership started during while he was on a flight with Roc Nation co-founder Jay Brown.